Rosi Reisen updates its fleet with Mercedes-Benz touring coaches
Stuttgart/Mannheim
Dec 14, 2012
  • Set for the 2013 holiday season with 12 new Mercedes-Benz touring coaches
  • Rosi Reisen celebrating its 40th anniversary
  • Retro-design reflects the company's values
Stuttgart/Mannheim - For 40 years Rosi Reisen has placed its trust in products from EvoBus. To mark this year's anniversary, the company based in North-Rhine Westphalia has ordered a touring coach fleet of a special kind. The last touring coaches in an overall contingent of ten Tourismos and two Travegos were handed over to Johannes-Gerd Overhoff Junior, Company Director of Rosi Reisen, by Till Oberwörder, Head of Marketing, Sales & Aftersales for Daimler Buses on 14 December. All the vehicles are in the distinctive Rosi retro-design with which the company's vehicles started touring in the early '80s.
"The design of the new vehicle fleet harks back to our exterior paint finishes during the successful 1980s. For us it symbolises tradition and the start of our own success story," said Johannes-Gerd Overhoff during the ceremonious vehicle handover. Rosi Reisen brought 50 selected touring customers and 20 of its own staff and drivers to the Mannheim bus plant to witness the handover and reminisce. Here, where the success story of Mercedes-Benz buses also began, the anniversary delegation from Marl had the opportunity to tour one of the world's most modern bus plants and see the legendary quality confirmed.
The current fleet of Mercedes-Benz touring coaches
Whether as the Travego, Tourismo or Tourino, the Mercedes-Benz portfolio of touring coaches is above all characterised by safety and economy. Mercedes-Benz is matched by practically no other manufacturer in the responsibility it has assumed for the safety of buses. Many of the new features which are nowadays standard celebrated their debut around 40 years ago, in a vehicle bearing the Mercedes star. For example the anti-lock braking system ABS, or much more recently the Electronic Stability Program ESP. To realise the vision of accident-free driving, the integral safety concept was created as an overall approach. As a systematic implementation of the safety theme, this concept covers all the phases in automobile safety: from safety in road traffic to safety in critical situations, protection in the event of an accident and right down to mitigation of an accident's consequences.
The theme of economy and cost-effectiveness is similarly comprehensive at Mercedes-Benz. A good price/performance ratio, low lifecycle costs, economical and long-lived drive systems and long service intervals make Mercedes-Benz touring coaches a positive factor in the accounts of a business. "With touring coaches from Mercedes-Benz, customers benefit from the very first kilometre onward," says Till Oberwörder.
Rosi Reisen in Marl
Rosi Reisen was founded in Marl in 1972, taking its name from Roswitha Overhoff. In the early 1980s the family's business policy and customer proximity combined with up-to-date buses became a success formula for this tour operator. These are values the company has retained to this day. The new Rosi retro-design of the new touring fleet is intended to make this core expertise evident. With very few exceptions the fleet only has products from German brands. With the procurement of the 12 Mercedes-Benz touring coaches there is no longer a vehicle in the fleet older than one year. In addition to 25 touring coaches, Rosi Reisen operates 60 inter-urban and regular service buses and has 85 employees working in service sectors such as bus chartering, major event logistics, holiday tours, group tours, school transport and exhibition/shuttle services.
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