Mercedes-Benz Fashion Week Berlin: Berlin bound for fashion capital status
Stuttgart/Berlin
Jan 30, 2009
The city of Berlin is well on its way to re-establishing itself as one of Europe’s key fashion capitals – and Mercedes-Benz Fashion Week Berlin is the driving force behind this positive development. As the only significant German fashion event it has already established itself in the international fashion world – being in particular an important platform for German designers. “Mercedes-Benz Fashion Week Berlin is very exciting for us because it takes place in Germany, our home country,” said Strenesse Blue Creative-Director Viktoria Strehle.
Along with internationally well-known top brands such as Strenesse, HUGO BOSS and JOOP!, Mercedes-Benz Fashion Week Berlin offers young designers the opportunity to show their collections in Germany. “Mercedes-Benz Fashion Week Berlin is something really special. While in Paris, Milan and New York mainly the long-established labels are present, Berlin gives a lot of young designers a chance to show their collections. And I’m pleased that many of them are German designers,” said international top model Julia Stegner, the international fashion brand ambassador of Mercedes-Benz. German designer Markus Lupfer, for example, showed his fashion for the first time at Mercedes-Benz Fashion Week Berlin. Lupfer, who lives in London, gave an exclusive presentation of his collection of finely decorated jerseys.
Boris Becker: “Berlin as a place for fashion is enormously important”
Celebrities such as Boris Becker are also excited about Berlin becoming an internationally well-known fashion capital. “I think that Berlin as a place for fashion is enormously important. It isn’t always necessary to go to Milan, London or Paris. Berlin also has a legendary fashion history. And with Mercedes-Benz involved, that’s what I call an unbeatable ‘double’,” said Becker, who visited Mercedes-Benz Fashion Week Berlin together with Lilly Kerssenberg.
While driving to Bebelplatz in the new Mercedes-Benz E-Class, the couple talked about their favourite colours and their pleasure to go shopping together. “Boris is the best shopping guide,” said Lilly Kerssenberg, adding that he enjoys advising her when choosing shoes and accessories. Whereas Lilly Kerssenberg prefers light, bright colours, Boris Becker tends towards darker tones, such as blue, navy, brown and black.
A total of 25 fashion shows and presentations of autumn/winter collections will take place until Sunday. The designers include Kilian Kerner, Guido Maria Kretschmer, Bernhard Willhelm and Felder·Felder.
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