SMRT (Singapore Mass Rapid Transit) has become the first corporation in South-East Asia to use Mercedes-Benz urban buses featuring BlueTec 5 to provide local public transport services. This move marks the first adoption by the Asian market of BlueTec diesel technology, which Daimler has already introduced extremely successfully in Europe, and which offers significant reductions in diesel consumption and exhaust emissions. In ordering 66 Mercedes-Benz city buses which meet the stringent Euro 5 exhaust standard, Singapore's SMRT Corporation is assuming a pioneering role and setting new standards in South-East Asia.
Mercedes-Benz launches an innovative Web Special www.mercedes-glk.com to promote the debut of its new GLK compact SUV. The special features an interactive music video that users can help to design, as well as a “GLK Backstage” section for discussions with the engineers who created the new model. Just as the GLK is setting new trends in the SUV world, so too will the GLK Web Special open up new possibilities for user interaction in online marketing.
– In the occasion of this years European Soccer Championship, Mercedes-Benz CharterWay has laminated ten refrigerated truck trailers with European Soccer Championship motifs. Five of the trailers feature the alpine image from the popular TV commercial “Alpenabenteuer” (Alpine Adventure). The remaining five trailers is decorated with an enormous collage of more than 5,000 photos of soccer fans.
The largest order of alternative-fuel and drive-train commercial vehicles to-date was placed with DTNA’s Freightliner Custom Chassis Corporation (FCCC) today by UPS. The order, consisting of 200 hybrid electric vehicles (HEV) and 300 compressed natural gas (CNG) vehicles, is being manufactured on FCCC’s walk-in van MT45 and MT55 chassis product line.